¿How to create a website?

3. Design your website with a style that represents the personality of your company, that aligns with what you want to convey, and, of course, is user-friendly and fulfills the objectives you set. You can design your website in two ways:

A. 100% with programming code (HTML, JAVA, PHP, etc.), for which you need an expert, and this option is usually more expensive as it needs to be built from scratch, or

B. Use platforms like Alinna Web that handle all the technical aspects for you, and you only need to focus on creating the content. Forget about hiring hosting, purchasing the domain, and they even provide you with tools for automated selling. Learn more here!

4. Launch your website with your ready design, and it’s important to promote it, which you can do in different ways:

• • • • Use keywords that search engines like Google can use to reach your website. The use of marketing tools determines the success of your online presence.
      • Create a blog for your website where you can provide valuable content to your customers, information that only you can provide about your products or services and that ultimately helps in the purchasing decision. It’s also ideal for answering any doubts your customers may have about the industry your business belongs to.
      • Create your social media accounts, share content, and use links to attract customers to your website.
      • Run paid campaigns on social media or Google through SEM: paying for keywords when people search and using Display (image banners).
      • Send promotional emails to your mailing lists, but avoid becoming spam. Learn to balance valuable content for your customers with the promotions you send.